In keeping with its growth strategies, Çelebi Holding ventured into the food sector in 1996, thereby expanding its sphere of services, and infusing a breath of fresh air to the group with this new industry. In this frame, Çelebi became the franchisee in Turkey of Arby's, the world's largest roasted beef restaurant chain, and of Little Caesars, one of the top three pizza chains in the world.

Çelebi took a strategic decision in 2010 to discontinue its representation of Arby's that lasted nearly 15 years, and transferred its restaurants.

After the fast food chains, Çelebi Holding opened YOMA Restaurant & Bar inside Çelebi Marina, which signifies the first step of the “à la carte” chain and run the management of the restaurant between 2008-2011.